"CHOON" - the red Chinese character in logo defines evergreen. It is also the name of master/teacher Mr Lee Seo Choon who trained several prominent watchmakers. Among them are the late Mr Goh (sons of Mr Goh are owners of Goh Seo Choon and K2) and my dad who subsequently trained my cousins Kim Hee (Lee Seo Choon West Coast) and Siow Kheng (Seow Choon, formerly along Jln Besar) before handing his business to me. Mr Lee's eldest son Eng Yeow and grandson Wilfred kept the original Lee Seo Choon brand name and currently operate their business in Upper Serangoon Shopping Centre.

Today, BIG Time is proud to be part of Lee Seo Choon's 60 Years of Watchmaking.

(Written by Leslie Chang)